advertising – Kristine Kathryn Rusch

Business Musings: Advertising: The Year in Review Part 6

December 28, 2022December 27, 2022Kristine Kathryn Rusch8 Comments

2022: The year that advertising stopped working. That’s not true, but it feels true. Conversations at the 20Booksto50K conference were all about the broken ad revenues, and the inability to goose algorithms. BookBub ads don’t seem as effective. Newsletter campaigns aren’t working. And what happened to all the book bloggers? Nothing seemed to get a […]

Business Musings: Advertising, Marketing, and Connection

October 5, 2022October 4, 2022Kristine Kathryn Rusch7 Comments

Every time I turn around, someone is talking about advertising. It seems like every news story mentions it. Many of the magazines I subscribe to mention it. When I go on social media someone is discussing it. Right now, every business article that revolves around Hollywood or movies or TV mentions advertising, because it’s changing. […]

Business Musings: How We Use Kickstarter

September 14, 2022September 10, 2022Kristine Kathryn Rusch2 Comments

In last week’s post, I talked about the sense of urgency in publishing. I suggest you read the post, because it’s important for all of us. We need to understand how, in the world of entertainment, the producers of content have lost control of the sense of urgency, and how that sense of urgency has […]

Business Musings: Book Birth Days

January 1, 2020December 26, 2019Kristine Kathryn Rusch9 Comments

Recently, a couple of my writer friends announced their “book birthdays”—the day their book got published and/or became widely available. I love that phrase “book birthday,” because it is so appropriate to the way we should be thinking about a book release in the modern publishing era. In fact, we should call it a book […]

Business Musings: Define Your Target Audience: The Intermediate Stages (Branding/Discoverability)

July 5, 2017July 4, 2017Kristine Kathryn Rusch9 Comments

In the past eight or so years since indie publishing took off, writers found that the commodity they lack the most is time. Time to write. Time to research. Time to read. Time to market. We get inundated daily with shoulds and have-tos. Someone is always so much more successful than we are, and they’re […]

The Business Rusch: How To Measure Success (Discoverability Part The Last)

April 2, 2014Kristine Kathryn Rusch34 Comments

Even though I posted a business blog on Tuesday, I couldn’t let a Thursday go by without a blog post. Especially since this week marks the fifth anniversary of the Business Rusch (and the business blog that came before it, The Freelancer’s Survival Guide). Yep, I’ve hit every single Thursday for five years, without a […]

The Business Rusch: The Fierce Urgency of Now (Discoverability Part 3)

December 4, 2013December 5, 2013Kristine Kathryn Rusch22 Comments

We’re all familiar with the “fierce urgency of now.” We have experienced it all of our lives. It’s that feeling that we have to have something or have to do something right now or we’ll lose the chance. When it comes to buying something, “the fierce urgency of now” used to drive our purchasing life. […]

The Business Rusch: Changing Times (Overview)

October 21, 2010November 23, 2010Kristine Kathryn Rusch30 Comments

The Business Rusch: Changing Times (Overview) Kristine Kathryn Rusch As I have mentioned many times in the past, my industry—publishing—is changing. I have written a few posts about it, but generally, I have avoided the topic. My reason is simple: this business blog, and the Freelancer’s Guide before it, are geared toward the general business […]

Freelancer’s Survival Guide: Advertising Part One

July 1, 2010November 15, 2010Kristine Kathryn Rusch7 Comments

Artwork donated by Pati Nagle. The Freelancer’s Survival Guide: Advertising Part One Kristine Kathryn Rusch I have had this topic in my topics list for nearly a year, but it became relevant just last week when I got my third request to put an ad on my website. For once, I didn’t dismiss the request […]